In the midst of an era of blood shortage fewer than 10 percent of eligible donors roll up their sleeves to give blood. All things considered, it's not only that, there's a major logistics gap in the industry. The issue is -- most hospitals depend on regional blood centers. Meaning blood -- well, it isn't flowing freely across the country.  In comes Bloodbuy, a healthcare information technology company that uses a cloud-based platform interfacing hospitals and blood centers across the country.