Harvard Business Review features Bloodbuy

Harvard Business Review features Bloodbuy

The conventional wisdom is that it takes far longer for many potentially beneficial innovations to be widely adopted in health care than in other industries, especially consumer markets.  An oft-cited example is the iPhone — more than 700 million have been sold since the first model went on sale eight years ago. By comparison it can take 10 to 20 years for a new health care practice to go from development to widespread adoption, according to some estimates.

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